SEO Experience Required – A Case for SEO Standardization?
What happened next really surprised me. I expected the need to debate my case with the prospective client that was not all that warm to me. However, I was actually opposed by both client’s SEO’s. Yes, that’s correct. Both of the prospective client’s SEO’s were baffled as to why I suggested having text based menus. Oh yeah … we SEO’s tend to think they know everything …
To Crawl or Not to Crawl? That Is … Important.
A web site’s internal link structure is very important when considering SEO. Almost any Decent SEO will attest to this. So why is it important? Because a web site is really nothing more than a group of pages linked together. Granted the linking relationships can become quite complex but it’s really just a Web of Links. When robots can’t determine what is and isn’t a link, they can’t move from link A to B … Link A was never realized.
From the Eyes of a Spider – Where’s the Web?
So what we see here is a screen shot of the site’s navigation … We can clearly see the links for Home, Product Info, Samples, Download, Purchase and Support in the menu. Simple enough. However, if we inspect the internal linking of the page through a text-only browser such as Lynx, it also shows that there are no visible traces to these links. The screen shot below is from the SEO text browser over at domaintools.com which, I have quite a habit of using …
Okay, so I wouldn’t expect someone in the C-Suite to be able to gauge the performance or effectiveness of a web site. But for an SEO? This should be first year … I find an unusually high amount of people claiming to be a “professional SEO” that don’t know the first thing about web design, web development, Server Side programming or even HTML for that matter …
In short … This is old hat.
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