Search Engine Optimization Management


I recently moved into a search engine optimization management position for a national directory of 34 high volume web sites and I'm very grateful that I received the opportunity. The focus in handling a large group of sites like I have, is to allocate a balanced amount of resources so all the sites perform well.

In order to keep up with the workload, I have taken a prioritized approach to managing and scheduling the tasks that are to be performed on a daily, weekly and monthly basis. The schedule is based on a fairly simple concept, yet requires a high degree of organization and drive to keep up with.

To maintain a uniform level of progress between all of the sites, I have divided the tasks in to groups of responsibilities that are either dynamic such as errors and repairs, or fixed such as running news content, keyword research or article writing.

I have also created an excel workbook and inserted a worksheet for every site into the workbook. On the worksheets I have created columns to track the status of each responsibility that needs to be met, and scheduled the amount of time that is required to accomplish each task.

In the interim, I have been running search engine ranking reports on the sites every week to take a snapshot of the current condition of each web site.

Handling the optimization according to priority and based on responsibility classes, seems to keep thing simple, clear, and easily manageable. But the workload … it just keeps on coming…

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Edward J. Beckett is a passionate software engineer, web developer, server administrator and polyglot programmer with nearly a decade experience building desktop and web applications ranging from simple personal web sites to enterprise level applications on many technology stacks including Java, Java EE, Spring, Spring MVC, Spring Data, Hibernate, SQL, JPA, JMS, HTML, CSS, JavaScript, ColdFusion, PHP, Node.js and more...