The first thing you need to know about getting top rankings in Google is that you need to have quality content – so when you get Google's traffic you can actually generate business from it – then you need Inbound Links to get you to the first position. So, for those of you that just want to know how you can get those oh so coveted links, read quick and I'll show you how to get thousands of quality links in one minute.
You Need to Get Inbound Links for the Keywords You Want to Rank For
Okay – this may seem a bit oversimplified – but it's not really. Finding link partners is really pretty simple. Simple I mean like walking to New York from Miami. It's not a difficult concept to grasp, but it takes time to get there … so, let's get started.
Go into Google and Search for the keyword that you most want to rank for and then copy the link location, (Right Click and then Copy Link Location, Copy Shortcut or Copy Link Address) to the first page, first position listing on the results page. For example, if we want to rank for Lawyer Directory, we would search Google for Lawyer Directory and simply copy the address to the top ranking site. (Not too difficult – eh?)
Next we are going to open a new tab in your browser. It doesn't matter which browser you have, the shortcut for “open a new tab” is CTRL+T in Windows or CMD+T in Mac for Firefox, Opera, Chrome and even Internet Explorer, I am using Firefox because I'm addicted to it … but it really doesn't matter so go ahead and open a new tab …
Then we are going to go the address for Site Explorer in Yahoo! (http://siteexplorer.search.yahoo.com/) – You can either highlight the address that's currently in your browser by hovering over the address area with your mouse and clicking or you can do it like a pro and learn the shortcut for highlighting the address area in your browser of choice. I bet CTRL+L in Windows or CMD+L in Mac are what you're looking for, so either type in the address for Yahoo's! Site Explorer or be a whiz kid and get there through the nifty little shortcut you just learned.
Once you've gotten to Yahoo's! Site Explorer simply paste in the URL to site that is ranking in Google for your keyword and click Explorer URL.
Now that we have access to your competitors information courtesy of Yahoo! We only need to retrieve the Inbound Link Data. In order to get just that, we have to click on the Inlinks Tab …
Since we now have access to the info for the Inbound Links, we want to sort the data so that it only shows information on Inbound Links from other sites. We don't need to know if our competitors' site links to itself as they probably wouldn't be a very good link partner for us … so we need to select “Except from this Domain” from the “Show Inlinks” dropdown list.
If you're still with me thus far, (a quick study shouldn't be more than about thirty seconds into this …) you're doing great and just a few more steps to dominating the SERP's … Now what we need to do is Grab All the Inbound Link Data. To do that, we are going to click on Export first 1000 results to TSV to download your competitors' link info as a .tsv file. The .tsv format is simply a text format that uses a tab as the delimiter – hence the name Tab Separated Values.
Okay … the file you are downloading contains all of your competitors' Inbound Link Data, but to make this information easy to work with we need to massage it a little. If you have Excel this is a breeze, if not – well, you may have some luck with Calc from Open Office.What we need to do now is save the .tsv file. When you download the file, (which should be named 'url_inlinks.tsv') you need to save it to either your desktop or a place that you will be able to easily find it – unlike your browsers' temporary folder … eh hem.
The next step is to simply open up Excel or Calc and then import the file into a more readable and manageable format. So, Open up Excel and Select the Data Tab.
Now we want to import the data from our 'url_inliks.tsv' file. So with the Data Tab active, navigate to the far left hand side of your Excel window and select Get External Data and then select From Text.
Now once you've selected the From Text button in Excel the 'Import Text File' dialogue box will open up. You need to select All Files (*.*) from the Files of Type Dropdown List and navigate to where you stored the file. I simply stored mine on the desktop for now …
Now the Text Import Wizard will open up … and for simplicity I'm only going to show one diagram here.
- Text Import Wizard – Step One: All you have to do is select Delimited as the data type and click next.
- Text Import Wizard – Step Two: Since the format is .tsv, the Delimiter should be automatically set to Tab but if it's not, check the radio button for Tab and click next.
- Text Import Wizard – Step Three: You shouldn't have to anything here except click Finish.
If Excel wants you to select an Area or a New Sheet, just select Cell A1 in the top left corner and that's it! I like to get rid of all the Title information as it really doesn't do me much good … so I clean up my spreadsheets a little by simply deleting the A column …
If you did everything correctly you should have up to a thousand highly targeted links for your primary keyword. I hope this helps you and Good Luck with your link campaign!