Search Engine Optimization

The primary focus of a Search Engine Optimization campaign is to increase traffic to the web site by having the highest position in the search engines. May it come as no surprise, that in a recent study taken by the C.S. Dept. at Cornell University, the first, second and third place ranking web sites receive the highest percentage of traffic with first place - first page position receiving more than forty percent of the traffic for the search keyword or phrase. [joachims et al {PDF Doc}] . The second position web site receives approximately 8% of the views, regardless of the relevance of the url for the title and query results in the S.E.R.P. snippet, and for the positions from three through ten, the percentages are reduced much farther. Do you want "High Search Engine Rankings?"

Do you want to increase revenue from your web site?
Contact us for a search engine optimization campaign today.

There are two different strategies that are used in approaching an optimization campaign: Organic Search Engine Optimization and Pay-Per-Click (P.P.C.). Any Search Engine Optimization Expert can tell you that both methods can be quite effective when it comes to generating customers. However, there are some distinct differences that need to be clarified in order to make a sound business decision. The user experience from P.P.C. advertising is quite different from that of organic promotion. Since the user has effectively been "targeted" by the search query that they entered, they are naturally inclined to take a position that the search results were produced as part of a marketing strategy.

Choosing the right keywords & phases is the single most important part of an optimization campaign. So, to breakdown the process, I've listed some of the major points that need to be factored in.

So, you may ask, "what is the consumer public's opinion regarding P.P.C. advertising?" The research shows that like any other form of advertising, consumers are much more likely to make purchases when they have confidence in the product or service. However, this information does not suggest that marketing is ineffective. Rather that unsolicited information regarding products or services is generally considered to be more reliable and trustworthy than that of produced marketing. As a casual internet surfer, I don't like ads, unless of course it' s for something that I want ... more >>>

Do you want to increase revenue from your web site?
Contact us for a search engine optimization campaign today.