Search Engine Optimization Technologies

There have been many advancements in the way webmasters, programmers, web developers, marketing specialists and consultants approach the optimization of a web site in the Search Engine Results Pages (SERP's). When the internet marketing industry was young, optimizing a web site to get search engine rankings was fairly straight forward and relatively simple - have a web site built, submit it to a search engine, and wait for the site to be listed. Since the internet was a new and unproven ground, the competition and the amount of web sites vying for the first page real estate was very low.

Today, search engine optimization is a very sophisticated and competitive industry that generates incredible revenues each year. As of the first quarter 08', Google reported earning 3.7 billion dollars. That's well over a billion dollars - A Month. Most of Google's profits come from their search advertising - P.P.C. (Pay Per Click) business. Yet, most internet users trust the natural, organic listings over P.P.C. ads. Aggregate analytics data for all searches shows that organic search results generate 400% more clicks than P.P.C. Furthermore, P.P.C. can be very expensive to maintain, and the rankings are only active while a budget is available. Once the campaign budget has been depleted, the advertising stops - and the ads disappear.

Organic SEO campaigns prove to be much more effective, produce a higher R.O.I. and the performance usually increases as the length of the campaign continues. Once an SEO campaign is inactive - the improvements may stop - but the results from the past efforts remain. Furthermore, an organic SEO campaign will increase the value of a web site, where a P.P.C. campaign will not.

Based on the high rate of R.O.I. with organic SEO, the SEO industry is a very competitive and profitable field with literally hundreds of tools available for DIY SEO's, SEO experts and search marketing professionals to use for the optimization of a web site.