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Algorithms and Search Engines

There have been many people speculate on how algorithms and search engines actually work. The algorithm, is one of the most confidentially kept secrets of a search provider, and is subject to many frequent changes in order to preserve the integrity of the formula. However, there are very successful methods that may be implemented to gain a competitive edge and achieve successful rankings that are not developed from an exhaustive study, but a carefully developed strategy to build an optimization campaign.

Do you need a search engine optimization specialist that's experienced with Algorithms and Search Engines?
Contact a search engine optimization specialist today.

If you have had a chance to try searching for the same query within two different search engines, then you have undoubtedly noticed that they do not return the same results. The reason for this is that each search engines’ index is organized differently than an others, so the information will not be in the same order and sequence in every index. More importantly, every method of querying the index is different for each engine as well. The algorithm is the calculation assigned to determine the relevance of a query that is submitted to the search engine in comparison to the content that is stored in it's database. Every engine uses its own mathematical equation that is a representation of keywords which are processed and then submitted to return to the user content that has been determined to be relevant by the spiders when they indexed the web pages.

  • Below are page elements that are typically considered to be of importance to the spiders:

  • Title Tag ~ <title> Algorithms and Search Engines </title>
  • Heading Tag(s) ~ <h2>Search Engine Spiders</h2>
  • Links ~ <a href=“http://www.edwardbeckett.com ”>Algorithms and Search Engines</a>
  • Bold or Strong Text ~ <b>SEO</b> - OR - <strong>SEO</strong>
  • Lists ~ <ul><li>Spider<li>Food</li></ul>
  • Meta Description Tag ~ <meta name=“description” content= “Algorithms - Every engine uses its
    own mathematical equation that is a representation of keywords” />
  • Meta Keyword Tag ~ <meta name=“Keywords” content=“Algorithms and Search Engines, Spiders” />

For the purpose of search engine visibility and ranking one of the most important things to consider when creating a web site is the use of relevant keywords to the main focus of the web pages’ topic. Search engine robots are programmed to crawl for specific elements of a web page in order to create a representation of the content.

Do you need a search engine optimization specialist that's experienced with Algorithms and Search Engines?
Contact a search engine optimization specialist today.

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May-09-2008
11:07 AM EST

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