Florida Search Engine Optimization - SEO - SEM - Blog - Edward Beckett - Networking

Business Getting Slow? Invest in SEO

Sun, 31 May 2009 16:51:00 -0400

Search Engine Optimization Increases Business » Any Questions?

Sometimes I'm baffled by the lack of understanding most business owners have in the value of online visiblity. Even some of the clients I have worked with which have seen and realized fantastic results still fail to recognize the benefits. In this desperate economy isn't an increase in revenue a good thing?

I recently went through the effort of creating a detailed analytics presentation on the performance of one of my clients sites since signing with Florida Search Engine Optimization. Self promotion aside - their site is performing and producing phenomenally well, which in turn evaluates to a significant increase in revenue. However, shortly after giving the successful presentation and discussing moving forward with increasing their search marketing efforts - their focus and committment waned and they haven't moved forward since.

Not trying to brag here ... but I feel it's important to mention that I hardly ever market for new clients - Almost all of the business that I get is through my own optimization efforts. When I first started out I did have to grab the 50 pound phone to get things kicked off, but I haven't had to do "hard marketing" in a long time ...

I feel partially responsible in not being able to effectively communicate the value of SEO to the "C Suite" ... I guess I just consider an increase in conversions and revenue a no brainer.

That's it.

Social Media » Internet Marketing Strategies » Florida SEO

Wed, 24 Sep 2008 20:40:00 -0400

I'm really impressed by some of the new and effective internet marketing strategies that have been coming out lately. On LinkedIn, I saw a post for a sharing widget and decided that it would be cool to add this functionality to the collection of social media buttons on Florida SEO Blog. [directions to install the code].

As long as LinkedIn doesn't decide to change the API too much, I can have my readers spread the word about the content on Florida Search Engine Optimization and Florida SEO Blog to all of their contacts in LinkedIn and possibly expand Florida Search Engine Optimization's reach to a targeted market that otherwise I would not be accessible to.

For the CF coders that want to install the LinkedIn code on to BlogCFC, it's not too hard. There are five URL variables to be updated to share the article submission with your LinkedIn network.

1. The LinkedIn URL
2. The Article URL
3. The Article Title
4. The Article Source
5. The Article Summary



    http://www.linkedin.com/shareArticle?mini=true&url=
    {articleUrl}&title={articleTitle}&summary={articleSummary}
    &source={articleSource}

I added the following code to the row of BlogCFC's social media buttons around line 100 of index.cfm. The content for this area is within div class="byline". If you want to add a LinkedIn Icon ... there's a good set of LinkedIn Icons here ... I used the 16px version.



	 LinkedIn Share!

Oh Yeah ... If you liked this article ... Don't forget to share it with your LinkedIn network ... :)

Florida SEO - CakePHP - Ruby on Rails - BarCamp Miami

Fri, 29 Feb 2008 06:36:00 -0400

I went down to Miami with my good friend Mark from A List SEO to BarCamp Miami ... I didn't have tickets to the show I really wanted to be at, the Future of Web Apps, So I figured that at least I could hang out and get to meet some people at BarCamp.

Well, meet people I did ... and a lot of them. I was lucky enough to hang out and eat dinner with Larry Masters, the master mind behind the CakePHP framework. From our talks, I am definitely going to be checking out how I can start reaping the rewards of CakePHP as a rapid application development Framework.

Some of the other great guys that I spoke with were Kevin Marks, a developer advocate from Google ... Edgar Caballero, the senior technology consultant from Altra-App ... Jason Baptiste, CEO of Publictivity ... David Di Cillo, web and print designer with ThirtyNine ... Gary Schulthesis, & Craig Agranoff from Vois ... Sunir Shah from FreshBooks ... Eamon O'Connor from Refraction Films ... Onajide Shabakaka from the Miami Art Exchange ... and many more ...

So, from what I thought was going to be a nice get away turned out to be a networking home run ... some of these guys are making really big moves in the development community ... most notably, is Larry ... if that guys team works on a web application ... you are almost guaranteed that it's going to be rock solid.