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			<title>Florida Search Engine Optimization - SEO - SEM - Blog - Edward Beckett - Digg</title>
			<link>http://www.edwardbeckett.com/Blog/index.cfm</link>
			<description>Search Engine Optimization - Florida SEO Specialist - SEM Expert - Consultant</description>
			<language>en-us</language>
			<pubDate>Tue, 07 Sep 2010 02:19:13 -0400</pubDate>
			<lastBuildDate>Fri, 25 Jul 2008 18:59:00 -0400</lastBuildDate>
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				<title>Florida SEO &amp;#187; BrowseRank? &amp;#187; Larry Page&apos;s Brother?</title>
				<link>http://www.edwardbeckett.com/Blog/index.cfm/2008/7/25/Florida-SEO-187-BrowseRank-187-Larry-Pages-Brother</link>
				<description>
				
				Okay, so the wind of change is screaming at Microsoft ... That&apos;s not all that shocking. However, it seems that the incumbent software giant is trying to one up Google by coming out with a late-in-the-game answer to the PageRank algorithm - BrowseRank.

Now, it seems a bit strange that the geniuses at Microsoft would be so thoughtless of the current search community, so &lt;strong&gt;&quot;Microsoft&quot;&lt;/strong&gt;, they would actually create the name of their project with only a one word difference from Google&apos;s - BrowseRank? Wasn&apos;t the name for Google&apos;s PageRank algorithm based on Larry Page? 

So, does Microsoft have an engineer named Browse? Apparently they want to be known as the knock-offs of the search industry. I wonder if they figured that metric in to their &quot;User Behavior Data&quot; concept. 

If you want to see the details on their &quot;unique&quot; idea - letting visitors vote for web page importance ... you can check out the PDF on &lt;a href=&quot;http://research.microsoft.com/users/tyliu/files/fp032-Liu.pdf&quot; title=&quot;Microsoft&apos;s Research?&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&quot;Microsoft&apos;s research&quot;&lt;/a&gt; ...   

But wait a minute ... didn&apos;t Google recently decide to start the beta testing for implementing a &lt;a href=&quot;http://www.techcrunch.com/2008/07/14/google-bucket-testing-new-digg-like-search-interface/&quot; title=&quot;Google Testing New Digg Like Interface&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;Digg like interface&lt;/a&gt; which, is slated to let visitors vote for sites?... Oh yeah ... and didn&apos;t Google and Microsoft recently start their preparations for &lt;a href=&quot;http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/&quot; title=&quot;Microsoft is So Transparent&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;Bidding on Digg?&lt;/a&gt; 

Now, I may not be smart enough to write a search algorithm or a business plan to capture market share ... but it sure seems like Microsoft needs to rethink their business strategy a bit when it comes to the search industry. The last thing we need is to find out that Larry Page has a brother named Browse that&apos;s trying to take over the search market. 

That&apos;s it. 
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				<category>ColdFusion</category>				
				
				<category>SEM</category>				
				
				<category>Google</category>				
				
				<category>Search Engine Optimization</category>				
				
				<category>PageRank</category>				
				
				<category>Digg</category>				
				
				<category>SEO</category>				
				
				<pubDate>Fri, 25 Jul 2008 18:59:00 -0400</pubDate>
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