Florida Search Engine Optimization - SEO - SEM - Blog - Edward Beckett - Google

Florida SEO - Back to the SEO Blog After a Year

Wed, 01 Sep 2010 19:12:00 -0400

Well I've decided to start getting back to blogging after a year long hiatus. I really don't have a lot to say on this return post except that it's officially been one year since I've done any other writing and I figured that it's time to get back to the SEO Blog. That's It. :-)

Make Money on Google AdWords Scams » Google Cracks Down

Mon, 06 Jul 2009 17:15:00 -0400

Have you seen the "Make Money on Google" advertisements in Google? If not, your'e really not missing out ... Most of the ads you'll find for "Make Money" are worthless, nevertheless ... many people are taken in by the lure of easy money, and apperently Google, is not too happy about people being ripped off by the worthless ads and has decided to crack down on the fraud ... Though most people have enough sense to take the ads at face value ... there are many that may believe that the ads are legitimate based solely on the misconception that if it's seen on the front page of Google, there may be some merit to it. Poor Soles ...

Image Credit: Barry Schwartz

Even though there have been reports of these worthless "Make Money on Google" ads for some time now, Search Engine Watch recently reported that Google is cracking down on ads they feel may be related to AdWords fraud. Moreover, Google has also reported taking against the account owners too ... A thread in Google's AdWords Help Forum shows evidence that Google is serious and even stated future account termination for violations.

Business Getting Slow? Invest in SEO

Sun, 31 May 2009 16:51:00 -0400

Search Engine Optimization Increases Business » Any Questions?

Sometimes I'm baffled by the lack of understanding most business owners have in the value of online visiblity. Even some of the clients I have worked with which have seen and realized fantastic results still fail to recognize the benefits. In this desperate economy isn't an increase in revenue a good thing?

I recently went through the effort of creating a detailed analytics presentation on the performance of one of my clients sites since signing with Florida Search Engine Optimization. Self promotion aside - their site is performing and producing phenomenally well, which in turn evaluates to a significant increase in revenue. However, shortly after giving the successful presentation and discussing moving forward with increasing their search marketing efforts - their focus and committment waned and they haven't moved forward since.

Not trying to brag here ... but I feel it's important to mention that I hardly ever market for new clients - Almost all of the business that I get is through my own optimization efforts. When I first started out I did have to grab the 50 pound phone to get things kicked off, but I haven't had to do "hard marketing" in a long time ...

I feel partially responsible in not being able to effectively communicate the value of SEO to the "C Suite" ... I guess I just consider an increase in conversions and revenue a no brainer.

That's it.

Google RESTful Ajax » JSON Search in ColdFusion

Tue, 14 Apr 2009 12:38:00 -0400

While I was hacking and cursing my way through a routine to convert RSS feeds in to HTML ... I had an idea. I thought, "Wow, maybe there's another way to do this ..." Converting RSS can be messy so I opted for a much easier and cleaner solution ... JSON. For those Ajax pros out there ... have a heart ... I'm definitely a nOOb at JSON ... I just wanted to share my experience because the introduction and experience was enlightening ... at least to me it was.

Before I go in to this, I am offering this obligatory warning. What I'm about to do may not be in compliance with Google's T.O.S. So, if you get yourself in a pickle with the big G ... It's on you. You've been warned.

What I wanted to do is create dynamic and fresh content for say ... Oh the news. That's a no brainer. Typically you could just grab some RSS feeds and embed them in your content. So, What if you wanted the HTML from say ... Google's news ... Hmmm? You could use a SOAP request to Google for the info ... But SOAP won't be supported by Google for much longer ... So, that's no good. That's where Google's RESTful JSON interface comes in. According to Google documentation for their AJAX Search API, The interface was created for developers that need to have access to Google's Search API in non-JavaScript environments. The docs provide the base URL's to retrieve results for several of their searchers. Here' s a list of all the types of searchers you can access remotely.

Web Search: http://ajax.googleapis.com/ajax/services/search/web
Local Search: http://ajax.googleapis.com/ajax/services/search/local
Video Search: http://ajax.googleapis.com/ajax/services/search/video
Blog Search: http://ajax.googleapis.com/ajax/services/search/blogs
News Search: http://ajax.googleapis.com/ajax/services/search/news
Book Search: http://ajax.googleapis.com/ajax/services/search/books
Image Search: http://ajax.googleapis.com/ajax/services/search/images
Patent Search: http://ajax.googleapis.com/ajax/services/search/patent

So I decided to have my hand at grabbing some news ... Here we go ...


 



 


 












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The Google Search API's Class reference has a list of all the arguments you can include as URL parameters that will give you plenty of options to customize your results ...

Florida SEO » Online Conversions » Analytics » Search Engine Rankings

Mon, 02 Feb 2009 00:10:00 -0400

Goal Conversions are The Bottom Line

Recently there seems to be a big shift in focus in the SEO industry regarding the importance of conversions over search engine rankings. This concept really sounds like a no-brainer to me ... probably because I was trained in SEO by a company that earned income solely from their lead generation ... If our rankings didn't turn into conversions for our clients ... We didn't complete our goals ... We lost our clients. The bottom line for my SEO strategy has always been focused toward online conversions of search traffic.

So Why Are Conversions Important » Now?

Last year Google ramped up their personalized search initiative which effectively tailors search results from behavior based user data ... According to Google's Matt Cutts, there needs to be a shift in the way SEO's currently operate. WebProNews's Mike McDonald recently asked Matt "Is Ranking Dead?" In response to Mike Matt stated,

"I'm not sure I would say ranking is dead but it's not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It's great if you're ranking for a phrase but unless that leads to sales that doesn't help you very much."
"The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don't worry about 'can I show people that I rank number one for my trophy phrase ' ... "

The video below is from the interview with Matt Cutts and Mike McDonald at PubCon LasVegas ...

Furthermore, Google's working diligently on their Universal Search model and SEO's need to be able to adapt to Google's ever changing environment by learning to develop and initiate a broader range of tools to complete the conversion equation by bringing in targeted search traffic. For the SEO industry this means you need to focus more than ever before on building campaigns that are targeted towards conversions and not so much on rankings. However, it is important to note that rankings are only a metric, and have always been only part of the equation that is required to increase conversions. Obtaining search engine rankings without actually benefiting from that positioning is not very useful.

SEO is Changing » Is Your SEO Strategy Changing Too?

Recently there was a guest post by Eduard Blacquiare on Joost de Valk's site entitled, "Measuring SEO » Why Rankings Are Worthless". In his post he mentions several key points supporting the transition of rankings-based success to a conversion focused model. Some of the key factors Eduard mentioned are:

Ranking Checkers » Google has recently been blocking some automated ranking testing equipment.
Personal Search » Google is putting a great emphasis on their efforts to tailor their search results.

Furthermore, Eduard continues in his post with his view on things we can do to measure our success.

Measure the Growth Rate of Search Engine Traffic ...
Measure the Growth Rate of Search Engine Traffic per Keyword ...
Measure the Growth of Conversions from Search Engine Traffic ...
Measure the Growth of Conversions from Search Engine Traffic per Keyword ...

Personalized Search » What About Traffic from Nationally Focused Search Terms?

This is a topic I would like to discuss with Matt myself... In Matt's discussion with Mike McDonald, he mentions searching for the word "bank" will illicit a different result in the United States than it would in Great Britain. This is due in part because part of the metrics to determine personalized search results are based on the user's I.P., their search trends and their search behavior. From what we can infer from what Matt stated, personalized search result are relevant to the term as well as user data. Though personal search is playing a big roll in the dynamic, ever-changing environment at Google, I don't believe that competition for keyword ranking is going to be dismissed for nationally focused keywords.

Analytics are Paramount in the Quest to Obtain Conversions

Again, I received a fairly intense introduction to the SEO industry, so I have a solid understanding of the importance of conversion statistics. One of the first tools that I used was ClickTracks, which I still to this day consider a powerful tool in any SEO's arsenal. However, I recently also picked up a copy of the absolutely fantastic book, "Advanced Web Metrics with Google Analytics" by Brian Clifton which I highly recommend for anyone interested in measuring the success of their SEO marketing campaigns.

A Little Gem at the End

So, now that you've gotten this far, I can only assert that you are interested in the success of your SEO campaigns. Again there was another excellent post on Joost de Valk's blog, this one by Andre Scholten, on how you can track your organic Google rankings with Google Analytics ... Here's the video on Vimeo ...

Adding a ranking filter in Google Analytics from Joost de Valk on Vimeo.

I've implemented this on several of the campaigns that I am currently running and I can verify that it definitely works. You can now have your organic keyword rankings appear in your Analytics reports by setting up some custom filters in your Google Analytics account. This means you can determine the quality of the conversions you are getting from both paid, and non-paid keywords and their respective positioning in the search engine results pages ... How's that for conversion statistics?

That's It.

Florida SEO » Google Web Site Penalty Checker with Hyves

Tue, 20 Jan 2009 17:21:00 -0400

Hyves Google Web Site Penalty Checker » As I was perusing through the updates on Seo Master List, I saw an interesting post from Search Engine Watch regarding checking whether your web site is penalized or banished from Google by simply adding "hyves." Before your domain name ... IE (hyves.google.com) Though it may seem strange ... it apparently works. All you have to do is add the name hyves before your domain name and you will get the results ... According to Marcus Tandler, AKA Media Adonis, the resulting PageRank from the addition of the sub-domain will return the result in the form of the following grades on the Google Tool Bar PageRank indicator:

PR 0 » The site is banned in Google
PR 4 » The site has received a Google Penalty
PR 7 » The site is okay.

I went ahead and tried my luck at it with my site to see what I could come up with ... and luckily I got a PR 7 ... You might want to take a look at your site's condition soon though ... once this gets out to the mainstream it's only a matter of time before the big G gets it offline ...

Florida SEO » LinkDiagnosis » One Fantastic SEO Tool

Tue, 06 Jan 2009 13:38:00 -0400

While doing my morning crawl through my email I ran across an article from Eric Enge of Stone Temple Consulting regarding a recent interview he had with Angus Norton of Microsoft ... after reading the article, I was persuaded to go check out Eric's site to see if there is anything valuable to the SEO world that he was kind enough to share with the rest of the us ... and sure enough there was ... Perusing through the linkbuilding category on his site, I found a reference to LinkDiagnosis.Com ... knowing Eric to be of a discriminating taste, I investigated a little more ... and I'm glad I did ... This is one gold mine of a tool ... Once you go to LinkDiagnosis.Com ... you need to click on the download link and install the firefox extension (Sorry IE users) and then restart your browser ... then return to the page and enter your URL or your competitions ... I'll let you be the judge of the rest ... That's it ...

Florida Search Engine Optimization » Goodbye MoxyMedia SEO

Tue, 07 Oct 2008 16:43:00 -0400

The MoxyMedia SEO division is officially gone. I have to be honest and tell you that before I decided to start my own company, I really enjoyed working with most of the people over there, and I learned quite a lot too. On Tuesday Oct 7th, I found out the official news when a friend of mine that I trained over there sent me a text message letting me know that all of the employees in the SEO division were let go. I have since learned that Tsavo media picked up some of MoxyMedia's assets as well as a search engine optimization firm, Better, Inc. That probably explains why they decided to let the staff over at Moxy go - Tsavo apparently has other plans. However, in reality the writing has been on the well for a long time. As for the team of folks I enjoyed working with over at Moxy (you know who you are) Good luck and I hope the future brings you much happiness and prosperity. It was an honor working along side you.

Google PageRank Update Sept 26

Sat, 27 Sep 2008 03:37:00 -0400

Well, it seems that the mighty Google is back at their PageRank updates again. At the time of writing this post, the Tool Bar PageRank of Florida Search Engine Optimization and SEO Fort Lauderdale went down a point. That's interesting since Matt Cutts recently mentioned the possibility of this happening on his blog ...

"I wouldn't be surprised if new PageRanks started showing up this weekend or so."

Matt Cutts » September 24, 2008 However, I'm not too sure the update has stabilized yet - many sites I visit often have also dropped a point from the prior rankings and I've noticed some new sites that had no PageRank a day or two ago now showing up as PR 4 and 5. This leads me to suspect that this ain't over yet.

Florida Search Engine Optimization » SEO for Lawyers

Sun, 14 Sep 2008 08:43:00 -0400

SEO for lawyers has turned out to be a very good return on investment for most legal services. Though I have done some SEO campaigns for several other verticals such as mortgage, real estate, insurance, educational loans and local retail business, the legal industry as a whole seems to benefit much better from SEO than some of the other service sectors. Quite simply » SEO for lawyers, rocks.

I actually got my beginning in search engine optimization as an SEO for lawyers when I worked for a large holder of legal domains. After I left the company and started
Florida Search Engine Optimization, I soon realized that doing SEO for lawyers was a win-win situation for my clients and my company.

From my experience, there are many practice areas that benefit greatly from SEO. Of those, the ones that I have found SEO for lawyers to produce the biggest earnings for include:

Tax lawyers
Litigation Lawyers
Bankruptcy Lawyers
Immigration Lawyers
Personal Injury Lawyers
Criminal Defense Lawyers
Class Action » Tort Lawyers
Medical Malpractice Lawyers
International Business Lawyers

First off, the value of a lawyer reaching the first page in Google will vary. Not all conversions for legal cases are worth the same amount. For instance, the value of a medical malpractice lead may be worth anywhere from $10,000 to $1,000,000.

A personal injury lawyer that practices in one of the 6 major markets, where the search volume for personal injury cases are relatively high, would benefit greatly by having high search engine rankings and even a highly competitive SEO campaign that costs between $25,000 to $50,000 a year would pay for itself in a matter of no time.

However, comparing that same case scenario with that of a traffic lawyer and the return goes down quite a bit. Realistically the aggregate value of a traffic case is loosely around $100 to $1,000. Following the same level of competition with the SEO campaign for a personal injury lawyer, this would require at least 50 cases a year just to cover the cost of the campaign » not a real profitable investment.

From my experience, it takes anywhere from 15 to 20 cases for the average general practice lawyer to make a profitable return on their investment within the first year. However, after the first year, the value of the initial investment of an SEO campaign will normally sustain it's value since the value of the site increases as the internal quality of the site improves, the amount of content increases, inbound link partnerships are built, and PageRank is established. Furthermore, the rankings that have been obtained from the first year's optimization efforts may be maintained relatively easily through an SEO maintenance plan which, is nominal in comparison to the cost of a full SEO campaign.

I'm quite amazed at the amount of lawyers that choose Pay Per Click (P.P.C.) advertising over organic search engine optimization. The only viable reason that I would justify spending money on a P.P.C. campaign is to provide support for an organic campaign that is still attempting to obtain an acceptable position in the Search Engine's Results Pages, (S.E.R.P.'s). I tend to think the difference between a P.P.C. campaign and organic SEO is like paying rent in an apartment versus owning your own home. If you can afford your own home, why rent an apartment?

With a P.P.C. campaign, once the keyword budget is depleted, all value from the investment is gone. If you compare an organic SEO campaign to a P.P.C. advertising campaign, it's easy to see how organic SEO for lawyers is the only way to go. If you want SEO for Lawyers, Contact Florida Search Engine Optimization.

Google Chrome » Rocks

Thu, 04 Sep 2008 04:12:00 -0400

So my first impression about Google's new Chrome browser, is that it Rocks. It's quite apparent that the engineers at Google know exactly what the development community is looking for and they make no small feat in creating a web browser that is able to completely annihilate the competition. Moreover, I really like some of the features that are included by default like the Firebug style DOM inspector that you can invoke by a right click context menu (Nice).

In my first shot at testing out the new browser's speed, I attempted to pull up a Google Map that I have on my site which makes a remote call to Google's GeoCoder object to retrieve coordinates for a city to update the map locations based on those coordinates. Though I should actually have the coordinates in a Google GeoCoder Cache to speed up the process, I don't » yet.

The results were amazing. while it took Firefox 2 approximately 4 seconds to fully display the map image, it took all of 500 milliseconds for Chrome to display. My results are just from personal experience though. Google claims that Chrome's new JavaScript engine, V8, shows remarkable performance levels and they provide a collection of benchmark test results to boast. [Chrome Test Results.]

According to the developers over Mozilla, the new browser is not as impressive as Google may claim and they also ran some tests on Chrome with a JavaScript testing engine named SunSpider. Mozilla claims that the new TraceMonkey JavaScript engine slated to be included in a future edition of Firefox, will perform even faster than V8. Things really start to get interesting though when JQuery's inventor, John Resig, decided to run some of his own performance tests on Chrome. In short » John agrees that Chrome's JavaScript engine is really fast.

Florida SEO » BrowseRank? » Larry Page's Brother?

Fri, 25 Jul 2008 18:59:00 -0400

Okay, so the wind of change is screaming at Microsoft ... That's not all that shocking. However, it seems that the incumbent software giant is trying to one up Google by coming out with a late-in-the-game answer to the PageRank algorithm - BrowseRank. Now, it seems a bit strange that the geniuses at Microsoft would be so thoughtless of the current search community, so "Microsoft", they would actually create the name of their project with only a one word difference from Google's - BrowseRank? Wasn't the name for Google's PageRank algorithm based on Larry Page? So, does Microsoft have an engineer named Browse? Apparently they want to be known as the knock-offs of the search industry. I wonder if they figured that metric in to their "User Behavior Data" concept. If you want to see the details on their "unique" idea - letting visitors vote for web page importance ... you can check out the PDF on "Microsoft's research" ... But wait a minute ... didn't Google recently decide to start the beta testing for implementing a Digg like interface which, is slated to let visitors vote for sites?... Oh yeah ... and didn't Google and Microsoft recently start their preparations for Bidding on Digg? Now, I may not be smart enough to write a search algorithm or a business plan to capture market share ... but it sure seems like Microsoft needs to rethink their business strategy a bit when it comes to the search industry. The last thing we need is to find out that Larry Page has a brother named Browse that's trying to take over the search market. That's it.

Google Adwords Keyword Tool External Shows Exact Searches

Thu, 10 Jul 2008 19:22:00 -0400

Well it has been a long awaited advancement for the SEO, SEM and SMO industry ... but Google has finally added exact searches per month for keyword phrases to their keyword tool, Adwords Keyword Tool External. Previously, the tool would return results for the targeted keyword in the form of a low, medium or high bar graph which really didn't help to quantify the value of a given search term. However, as with the previous major keyword tool Overture, Google Adwords Keyword Tool External provides the amount of searches for a given term per month and the average amount of the aggregate search volume for the search term ...
The snapshot below shows the new results ... That's it.

Google Hits Record High » Yahoo! & Live » Fall

Wed, 16 Apr 2008 00:46:00 -0400

In recent news, there were reports that the incumbent search engine Google, reached record highs (again) for the Month of March 08', with an incredible 59.8% of the market share. The data was collected from Hitwise and Compete for the US search stats, and clearly shows that Google is stronger than ever. Not like anyone doubted that, but it's official.

The tale of the tape as far as comscore has it, is as follows:

Google » 59.8%
Yahoo » 21.3%
Microsoft » 9.4%
AOL » 4.8%
Ask » 4.7%

Regarding market share versus amount of searches per month ...

Google » 6.4 billion
Yahoo » 2.3 billion
Microsoft » 1 billion
AOL » 521 million
Ask » 503 million

Based on these stats, it's pretty clear to see that Google, is still the search engine that drives the most traffic.