SEO 101: Search Engine Robots Can't Follow Links in Pure JavaScript Menus

I've recently been receiving some interesting quotes for SEO services with Florida Search Engine Optimization. As part of the standard procedure I employ when reviewing a prospective client's site, I inform them that site architecture is very important and therefore must be taken into consideration. On several occassions I've suggested the removal of JavaScript based menus, and was met with a challenge. One of the prospective clients asked me why it was neccessary. So, I explained the mechanics of a crawler to him in some detail. The other prospective client wasn't all that trusting at first, so he decided to get a second opionion from another SEO before giving me the go ahead. I didn't have any problem with that ... I've been doing SEO for a while now and I've yet to find a client that accepted my opinion of a site review on blind faith regardless of the successful campaigns I've demonstrated.

SEO Experience Required - A Case for SEO Standardization?

What happened next really suprised me. I expected the need to debate my case with the prospective client that was not all that warm to me. However, I was actually opposed by both client's SEO's. Yes, that's correct. Both of the prospective client's SEO's were baffled as to why I suggested having text based menus. Oh yeah ... we SEO's tend to think they know everything ...

After receiving the suggestion for the menu removal, one of the SEO's mentioned to my client, "It's not important ... just make an XML sitemap so the robots can find you ... " I found that rather amusing. However, I found the other SEO's comment to be just as interesting as the first's. He simply stated that "He's even made Flash based sites rank on the first page ... " Thing is, the client requested a quote for services with me primarily due to the SEO's lack of effectiveness ... said SEO didn't so much as provide one case-in-point example - Pwned. So an experienced SEO is essentially stating that by providing an XML sitemap to the navigation of a site, serious issues arising from JavaScript based menus can be resolved. Okay - I don't think so ... But, let's see how accurate this is ... or isn't.

To Crawl or Not to Crawl? That Is ... Important.

A web site's internal link structure is very important when considering SEO. Almost any Decent SEO will attest to this. So why is it important? Because a web site is really nothing more than a group of pages linked together. Granted the linking relationships can become quite complex but it's really just a  Web of Links. When robots can't determine what is and isn't a link, they can't move from link A to B ... Link A was never realized.

To demonstrate ... Let's take a look at a site that employs JavaScript navigation and may not neccessarily require having highly crawlable links. I'm going to use Deluxe-Menu.com for this example - It's a very nice site that uses a JavaScript based menu, and does so with impunity - The site's entire theme is provided on the home page.

From the Eyes of a Spider - Where's the Web?

So what we see here is a screen shot of the site's navigation ... We can clearly see the links for Home, Product Info, Samples, Download, Purchase and Support in the menu. Simple enough. However, if we inspect the internal linking of the page through a text-only browser such as Lynx,  it also shows that there are no visible traces to these links. The screen shot below is from the SEO text browser over at domaintools.com which, I have quite a habit of using ...

So what are we're looking at here? This basically provides a detail of the elements a search engine robot would recognize when they visit a site. Blue signifies an anchor or link element. Red signifies images - for this example it isn't relevant to us whether those images are also links. The first link we see at the top of the page is for the site's logo, deluxe-menu.com. The next link we see in the document structure is for the site's sitemap which comes directly after the JavaScript menu. Notice how there are no links elements recognized by the text browser for the menu. A crawler would not identify this as a link either.

Okay, so I wouldn't expect someone in the C-Suite to be able to gauge the performance or effectiveness of a web site. But for an SEO? This should be first year  ... I find an unusually high amount of people claiming to be a "professional SEO" that don't know the first thing about web design, web development, Server Side programming or even HTML for that matter ...

In short ... This is old hat.

While doing my morning crawl through my email I ran across an article from Eric Enge of Stone Temple Consulting regarding a recent interview he had with Angus Norton of Microsoft ... after reading the article, I was persuaded to go check out Eric's site to see if there is anything valuable to the SEO world that he was kind enough to share with the rest of the us ... and sure enough there was ...

Perusing through the linkbuilding category on his site, I found a reference to LinkDiagnosis.Com ... knowing Eric to be of a discriminating taste, I investigated a little more ... and I'm glad I did ... This is one gold mine of a tool ...

Once you go to LinkDiagnosis.Com ... you need to click on the download link and install the firefox extension (Sorry IE users) and then restart your browser ... then return to the page and enter your URL or your competitions ...

I'll let you be the judge of the rest ...

That's it ...

The MoxyMedia SEO division is officially gone. I have to be honest and tell you that before I decided to start my own company, I really enjoyed working with most of the people over there, and I learned quite a lot too. On Tuesday Oct 7th, I found out the official news when a friend of mine that I trained over there sent me a text message letting me know that all of the employees in the SEO division were let go. I have since learned that Tsavo media picked up some of MoxyMedia's assets as well as a search engine optimization firm, Better, Inc. That probably explains why they decided to let the staff over at Moxy go - Tsavo apparently has other plans. However, in reality the writing has been on the well for a long time. As for the team of folks I enjoyed working with over at Moxy (you know who you are) Good luck and I hope the future brings you much happiness and prosperity. It was an honor working along side you.

SEO for lawyers has turned out to be a very good return on investment for most legal services. Though I have done some SEO campaigns for several other verticals such as mortgage, real estate, insurance, educational loans and local retail business, the legal industry as a whole seems to benefit much better from SEO than some of the other service sectors. Quite simply » SEO for lawyers, rocks.

I actually got my beginning in search engine optimization as an SEO for lawyers when I worked for a large holder of legal domains. After I left the company and started
Florida Search Engine Optimization, I soon realized that doing SEO for lawyers was a win-win situation for my clients and my company.

From my experience, there are many practice areas that benefit greatly from SEO. Of those, the ones that I have found SEO for lawyers to produce the biggest earnings for include:

• Tax lawyers
• Litigation Lawyers
• Bankruptcy Lawyers
• Immigration Lawyers
• Personal Injury Lawyers
• Criminal Defense Lawyers
• Class Action » Tort Lawyers
• Medical Malpractice Lawyers
• International Business Lawyers

First off, the value of a lawyer reaching the first page in Google will vary. Not all conversions for legal cases are worth the same amount. For instance, the value of a medical malpractice lead may be worth anywhere from $10,000 to $1,000,000.

A personal injury lawyer that practices in one of the 6 major markets, where the search volume for personal injury cases are relatively high, would benefit greatly by having high search engine rankings and even a highly competitive SEO campaign that costs between $25,000 to $50,000 a year would pay for itself in a matter of no time.

However, comparing that same case scenario with that of a traffic lawyer and the return goes down quite a bit. Realistically the aggregate value of a traffic case is loosely around $100 to $1,000. Following the same level of competition with the SEO campaign for a personal injury lawyer, this would require at least 50 cases a year just to cover the cost of the campaign » not a real profitable investment.

From my experience, it takes anywhere from 15 to 20 cases for the average general practice lawyer to make a profitable return on their investment within the first year. However, after the first year, the value of the initial investment of an SEO campaign will normally sustain it's value since the value of the site increases as the internal quality of the site improves, the amount of content increases, inbound link partnerships are built, and PageRank is established. Furthermore, the rankings that have been obtained from the first year's optimization efforts may be maintained relatively easily through an SEO maintenance plan which, is nominal in comparison to the cost of a full SEO campaign.

I'm quite amazed at the amount of lawyers that choose Pay Per Click (P.P.C.) advertising over organic search engine optimization. The only viable reason that I would justify spending money on a P.P.C. campaign is to provide support for an organic campaign that is still attempting to obtain an acceptable position in the Search Engine's Results Pages, (S.E.R.P.'s). I tend to think the difference between a P.P.C. campaign and organic SEO is like paying rent in an apartment versus owning your own home. If you can afford your own home, why rent an apartment?

With a P.P.C. campaign, once the keyword budget is depleted, all value from the investment is gone. If you compare an organic SEO campaign to a P.P.C. advertising campaign, it's easy to see how organic SEO for lawyers is the only way to go. If you want SEO for Lawyers, Contact Florida Search Engine Optimization.

Well it has been a long awaited advancement for the SEO, SEM and SMO industry ... but Google has finally added exact searches per month for keyword phrases to their keyword tool, Adwords Keyword Tool External.

Previously, the tool would return results for the targeted keyword in the form of a low, medium or high bar graph which really didn't help to quantify the value of a given search term. However, as with the previous major keyword tool Overture, Google Adwords Keyword Tool External provides the amount of searches for a given term per month and the average amount of the aggregate search volume for the search term ...
The snapshot below shows the new results ... That's it.

Recently I completed the launch for the new web site for student loans, www.SchoolLoans.com. Working along side Seth Kravitz of Cyber Technology LLC, Florida Search Engine Optimization has completed the initial phases of an SEO campaign and is pleased to announce high confidence for the future of the new site. SchoolLoans.com, provides a unique loan comparison tool which allows prospective students or parents of students the opportunity to seek out the most appropriate student loan and easily start the loan directly through a web application interface.

Just a few of the Student Loans that are available on SchoolLoans.com are:

• Federal Stafford Loans
• Federal PLUS Loans
• Private Student Loans
• Federal Direct Consolidation Loans
• Private Student Consolidation Loans
• Graduate Student Consolidation Loans

The site's main function is to bridge the gap between students, parents and lenders by providing Educational Loans from some of the most well respected names in the educational loans industry. For more information about the new site, pay a visit to www.SchoolLoans.com.

In recent news, there were reports that the incumbent search engine Google, reached record highs (again) for the Month of March 08', with an incredible 59.8% of the market share. The data was collected from Hitwise and Compete for the US search stats, and clearly shows that Google is stronger than ever. Not like anyone doubted that, but it's official.

 

The tale of the tape as far as comscore has it, is as follows:

• Google » 59.8%
• Yahoo » 21.3%
• Microsoft  » 9.4%
• AOL » 4.8%
• Ask » 4.7%

Regarding market share versus amount of searches per month ...

• Google » 6.4 billion
• Yahoo » 2.3 billion
• Microsoft » 1 billion
• AOL » 521 million
• Ask » 503 million

Based on these stats, it's pretty clear to see that Google, is still the search engine that drives the most traffic.