Florida SEO » BrowseRank? » Larry Page's Brother?

Okay, so the wind of change is screaming at Microsoft ... That's not all that shocking. However, it seems that the incumbent software giant is trying to one up Google by coming out with a late-in-the-game answer to the PageRank algorithm - BrowseRank.

Now, it seems a bit strange that the geniuses at Microsoft would be so thoughtless of the current search community, so "Microsoft", they would actually create the name of their project with only a one word difference from Google's - BrowseRank? Wasn't the name for Google's PageRank algorithm based on Larry Page?

So, does Microsoft have an engineer named Browse? Apparently they want to be known as the knock-offs of the search industry. I wonder if they figured that metric in to their "User Behavior Data" concept.

If you want to see the details on their "unique" idea - letting visitors vote for web page importance ... you can check out the PDF on "Microsoft's research" ...

But wait a minute ... didn't Google recently decide to start the beta testing for implementing a Digg like interface which, is slated to let visitors vote for sites?... Oh yeah ... and didn't Google and Microsoft recently start their preparations for Bidding on Digg?

Now, I may not be smart enough to write a search algorithm or a business plan to capture market share ... but it sure seems like Microsoft needs to rethink their business strategy a bit when it comes to the search industry. The last thing we need is to find out that Larry Page has a brother named Browse that's trying to take over the search market.

That's it.