Business Getting Slow? Invest in SEO

Search Engine Optimization Increases Business » Any Questions?

Sometimes I'm baffled by the lack of understanding most business owners have in the value of online visiblity. Even some of the clients I have worked with which have seen and realized fantastic results still fail to recognize the benefits. In this desperate economy isn't an increase in revenue a good thing?

I recently went through the effort of creating a detailed analytics presentation on the performance of one of my clients sites since signing with Florida Search Engine Optimization. Self promotion aside - their site is performing and producing phenomenally well, which in turn evaluates to a significant increase in revenue. However, shortly after giving the successful presentation and discussing moving forward with increasing their search marketing efforts - their focus and committment waned and they haven't moved forward since.

Not trying to brag here ... but I feel it's important to mention that I hardly ever market for new clients - Almost all of the business that I get is through my own optimization efforts. When I first started out I did have to grab the 50 pound phone to get things kicked off, but I haven't had to do "hard marketing" in a long time ...

I feel partially responsible in not being able to effectively communicate the value of SEO to the "C Suite" ... I guess I just consider an increase in conversions and revenue a no brainer.

That's it.